Pardot Multi-Touch Attribution: From Theory to Actionable Insights Attribution is one of the toughest challenges in B2B marketing. With long sales cycles and multiple touches across […]

Solving the “Bot Click” Problem in Email Marketing with Smarter UTM Tracking Marketers live and die by their reports. Click-through rates, engagement scores, conversion tracking. These […]

Multi-Touch Attribution in Salesforce: What It Is and Why You Need It In marketing, it’s easy to fall into the trap of giving all the credit […]