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Campaign Influence Reporting in Salesforce: 7 Metrics You Should Track Most marketers know their campaigns are working, it’s just hard to prove how well inside Salesforce. […]
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Pardot Multi-Touch Attribution: From Theory to Actionable Insights Attribution is one of the toughest challenges in B2B marketing. With long sales cycles and multiple touches across […]
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Multi-Touch Attribution in Salesforce: What It Is and Why You Need It In marketing, it’s easy to fall into the trap of giving all the credit […]